Black Unicorns | Creative Studio

Fotografamos

Love & Legacy

Branding

Fotografamos is a Portuguese brand for wedding photography around the world. Belonging to this power couple Pedro and Marina, the heads and hearts of the project, the brand counts with their great experience and amazing work. They came to us to develop a branding project in which more than redesign their logo and identity, we should work on improving the client experience through graphic solutions and small details.
 
Being already aware of the brand position, mission and ideal client, and describing the brand as an extension of themselves as a couple, we started to learn more about their story and their wills. They told us about the love they have for Nature, about the amazing trip they made around the States and how they fell in love with the giant magnificence of the woods - the sequoias. So the logo couldn’t be anything else than this enormous tree, resuming their story and the way they elevate the moment of the special days through the honest and beautiful photos they make. The colour was the biggest challenge, since Pedro and Marina were emotionally attached to the yellow they used ever since, but they immediately fell in love with the pastel and sober yet young green combining nature with sophistication….
 
From the logo to the basic identity was a little step and all the rest was an absolute journey. We put ourselves in every little contact between them and the client and thought about every single material they would receive. And so we designed a group of materials to follow all the contacts and steps and to keep the client close from the first meeting to the album delivery in the long process which is booking a wedding photography service one year in advance.
 
All the identity was printed in a yellowish recycled paper to keep a raw and honest touch and to keep the connection to Nature. The business cards are complementary, the book is book-bound and the linen bag was silkscreened.  
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Year: 2017
Printer: PENINSULAR
Bookbinding: ALFAIATE DO LIVRO
Photography: MADEBYPEDRO

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Working with them was such a pleasure. After a year of rebranding, I can confidently say that we couldn’t have chosen a better team to work with. They listened to us, took our project as their own, thought about our clients with the same care we do.

It wasn’t just about creating a logo but a true identity that, not only we felt comfortable with, but that our clients could relate to. It was more than creating stationary, but an array of small materials that make our clients feel loved: love is in the details and they get it better than anyone.

I would work with them over and over again for many reasons, but some of the most important to me is that they listen to what you have to say, try to understand with their hearts what your brand is all about and deliver something that creates true value.


Marina